Theo oversees ID’s Creative Department and works with ID’s other practice areas to architect integrated campaign messaging and content strategies. Theo is routinely demanding to know more about your prospects’ pain points, your unique value proposition, and the best way to address both in your campaign’s messaging architecture.
Theo brings over 5 years content management and copywriting experience to ID, developing and implementing conversion-oriented messaging, creative, and content. He has created the messaging strategy and executed copy on more than a handful of award-winning integrated demand generation programs.
When Theo’s not drawing funnels on whiteboards or rolling his eyes at the myriad ineffective marketing emails he receives daily, he’s making classy moonshine and singing songs about his dogs to his dogs.